APEX: Embedded Insurance, APIs and More

Turnkey digital technology that integrates our products and services into yours

Generate more revenue and provide a better customer experience.

Capture more connected customers

At Assurant, we take a proactive approach to developing technology that integrates our industry-leading solutions into your existing channels and systems. Using an agile methodology and human-centered design principles, we create reliable, cloud-based technology that consistently evolves through machine learning, AI and automation. And, with the Assurant Product Experience Exchange (APEX), we integrate our world-class products and solutions into yours to help you drive more revenue and stronger experiences for your customers.

Digital integration of Assurant’s products and services through APEX

What is APEX?

The Assurant Product Experience exchange, or APEX, is our global digital delivery platform for Assurant’s products and services. It enables our partners to integrate the right protection, support or service options quickly and easily into their online ecosystem.

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Connect Assurant’s systems to your own so you can offer our products together
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Customize a transactional microsite to offer Assurant products under your branding
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Embed the Assurant product and service suite directly into your site

Benefits of APEX

Ultimate Flexibility

Configure solutions to meet the unique needs of your business and your customers. Make product or pricing changes on the fly to take advantage of emerging trends or changing business dynamics. 


Our solutions are ready to go out of the box. Minimize your internal effort and costs while boosting revenue without incremental IT investment or maintenance.


No more waiting months to build and launch your program.  Using our self-service platform, you can be up and running and growing your bottom line in no time.

Try, Then Go

Have your developers try our APIs before integrating them. You can see results immediately and quickly confirm how easy it is to work with and implement our APIs.

More Customers. Deeper Relationships

Attract new customers or expand existing relationships by quickly and easily adding new products and services that will help them get the most from their major purchases and enhance their connected lifestyle.
  • Ultimate Flexibility
  • Plug-and-Play
  • Lightning-Fast
  • Try, Then Go
  • More Customers. Deeper Relationships

What Assurant products and services can I deliver to my customers through APEX?

APEX delivers a robust suite of solutions to support the purchases your customers make online, including everything from embedded insurance to tech support and claims management. And, because our research shows that offering support and protection products at the point of sale increase purchase intent up to 32%, APEX can help you increase the revenue you generate through digital sales.

Insurance and Protection Products

Device and phone protection, renter’s insurance, F&I products and more

Claims Management

Portals for customers to file, track and manage claims from start to finish
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Tech Support

On-demand access to experts and self-service solutions
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Trade-In Offers

Quotes for used devices and upgrade incentives
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Pricing and Analytics

Device valuations, performance assessments and more

What industries does APEX support?

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Mobile Phone icon with circular arrows inside indicating the trade-in and upgrade process.

Mobile, Electronics, Appliances and Jewelry

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Can I really trust APEX to help me improve my customer experience? Yes!

We’re not asking you to take our word at face value. We’ve got the numbers, and the awards, to back it up.

Our numbers speak volumes

  • 90%+

    of all claims are managed digitally
  • 25 Million

    API calls processed daily
  • 99.95%

    availability for premium network reliability
  • 90%+

    of all claims are managed digitally
  • 25 Million

    API calls processed daily
  • 99.95%

    availability for premium network reliability

A few of our recent tech awards

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Ward’s 50

Ward’s Top 50 P&C Company for 11 years running
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2021 Gold Stevie Award

Best Use of Technology in Customer Service in the Financial Services Industries
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The Wealthies

#1 Innovation in New Technology Applications
Logo of Silver Stevie 2021 Award Winner

2021 Silver Stevie Award

Sales & Customer Service